Phil Lempert
Phil Lempert
Phil Lemperthas been the Food Trends Editor for NBC's Today show since 1991. Known as the "SupermarketGuru", Lempert appears weekly with "New Product Hit's & Misses" on ABC Now and hosts a weekly radio show called Good Day with SupermarketGuru. Lempert is a contributing editor of Supermarket News, and a content provider for SN. He has written for Newsday, Family Circle, and Meat & Seafood Merchandising, among other publications...
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It's clear that regardless of whether or not people understand what 'rich in antioxidants' means, it is certainly a logo or a stamp that says 'Buy me! I'm going to help you live forever.
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This was a big company that decided to make their cereals healthier and not charge more for the move. This just does not happen often. It's just one more example of our growing commitment to whole grains.
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Americans have forgotten how to food-shop. When we don't plan, we buy the wrong things, which causes us to spend more money and more time.
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Retailers know this stuff works and that consumers like it when it's done properly.
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If we look at the No. 1 complaint that consumers have about the whole shopping experience, it's always about the checkout lane.