Phil Knight
Phil Knight
Philip Hampson "Phil" Knightis an American business magnate and philanthropist. A native of Oregon, he is the co-founder and chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company. In November 2015, Forbes named Knight the 15th richest person in the world, with an estimated net worth of US$28.1 billion. He is also the owner of the stop motion film production company Laika...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth24 February 1938
CityPortland, OR
CountryUnited States of America
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Make history or be a part of it.
You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
It is possible to tell a customer "no", and have the customer thank you for doing it
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Nike is a marketing-oriented company, and the product is our most important marketing tool
We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
Dare to take chances, lest you leave your talent buried in the ground.
Dream audaciously. Have the courage to fail forward. Act with urgency.
Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Meeting sports athletes that are the best in the world is a thrill to this day.