Phil Barden
Phil Barden
knew reinforced relationship response value
All the findings reinforced the value of relationship marketing. The more we knew about a consumer, the better the response would be.
attitudes behave felt learned people predict start theory
If we learned about people's habits, attitudes and behaviors in completely different categories, we felt that, in theory, we could start to predict how people would behave in our own categories.
people revealing wary
Like any relationship, people were wary of revealing themselves.
children eat fabric households huge kids leap machines mental soap users using washing
Households with children may use their washing machines every day, ergo they will be big users of detergent and fabric conditioners. And it's not a huge mental leap to say they also eat a lot of food. If they've got babies, they're going to be using a lot of diapers. And the kids are probably going to eat a lot of confectionary, and they'll be using a lot of soap and shampoo.