Peter York
Peter York
Peter Yorkis a British management consultant, author and broadcaster best known for writing Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ and Management Today, and Associate of the media, analysis and networking organisation Editorial Intelligence...
NationalityBritish
ProfessionJournalist
Date of Birth15 August 1950
names long reassuring
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.
design style biscuits
There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit.
smart people conflict
Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.
attitude class style
Sloanes aren't cafe society or NYLON hedge-funders with million-pound bonuses, or London Eurotrash wearing upgraded style anglais. Ann Barr's and my original picture of them in 'The Official Sloane Ranger Handbook,' published in 1982, was of an upper-middle-class world, conservative and fairly homogeneous, united by old attitudes and institutions.
christian baby dog
Like lots of baby boomers, I was brought up on archaic anthropomorphism. Upstanding Christian dogs. Rabbits with family values. Because the ancient texts and pictures were sacred - Potter, Milne and the rest. Even concerned parents who knew Freud and Jung never saw the contradictions in feeding us on them.
arguing analysts grows
Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?
running real book
When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels.
architecture chandeliers jewellery
Chandeliers are marvels of drop-dead showiness, the jewellery of architecture.