Peter Ritcher

Peter Ritcher
bigger change issue locked switch
It's a much bigger issue to change and switch to another provider. They get locked in.
christmas lots people phones
Lots of people were activating phones under the Christmas tree.
enterprise integrate quickly sales
We don't need to be going out there as two different brands. We will be able to quickly go in and integrate those enterprise sales forces.
focus high low money playing spend
Our focus is at the high end of the market. We didn't spend all the money that we did on this acquisition to be playing on the low end.
data extra per segment spend tends youth
They spend much more than $9.99 per extra user. The youth segment tends to use the data a lot more.