Paul Rand
Paul Rand
Paul Randwas an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design...
NationalityAmerican
ProfessionDesigner
Date of Birth15 August 1914
CountryUnited States of America
art expression ideas
Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.
death art simple
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
technology design reassuring
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
communication technology views
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
design
Everything is design. Everything!
inspirational ideas goal
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
inspiring business inspiration
Don't try to be original; just try to be good.
art simple design
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
death design
Design is everything. Everything!