Paul Ballew
Paul Ballew
execute time
It is the appropriate time to execute this strategy.
believe brings compelling continue crafted created due leadership offensive period plan program sales simple time weak
It's a program that has been crafted for a period of time -- it was not created due to weak sales in May. We are on the offensive and we plan to continue to be on the offensive. We believe simple and compelling works, and we believe leadership brings its own benefits.
believe break simple time
We believe it's time to be simple and compelling. It is important to break through the clutter.
category essential expect lift time
What's important for us is this is a category that is essential to GM. Volume-wise, we expect some lift from the new product. Time will tell how much that lift is.
arms breath deep
It's something to monitor. Let's just take a deep breath and get our arms around it.
aggressive industry pressure remain
Everyone is going to remain aggressive in the marketplace, ... ...I think the industry as a whole is just grappling with pressure on pricing.
accept complicate entitled everybody
Everybody is entitled to play this game. We accept it for what it is, but it does complicate some of the things we're doing.
below somewhat
That is somewhat below what we were anticipating.
compelling conclude consumers course diversity interest lost offers rate run side
Not all consumers want an interest rate or a contract. We'll get a little more diversity going forward. But I wouldn't conclude that compelling offers on the interest rate side have run their course and lost effectiveness in the marketplace.
anytime degree economic economy high industry looking prelude prospect shown soft suffer talking
Anytime you're looking at the prospect for a soft landing, there's going to be uncertainty and risks. If what we're talking about is a prelude to an economic downturn, the industry will suffer over a two-to-three-year time. But the economy has shown a high degree of resiliency.
offset varies
It varies by category, but it's a significant offset in many cases.
continue deliver good inform message people
We have to continue to deliver our message to inform people just how good we are.
coming hopefully
What's going to be coming to G.M. hopefully through this process, will be a leaner and more competitive manufacturer.
breaking certainly economy fuel regard
We are breaking all new ground, certainly with regard to fuel economy and safety.