Patricia Vance
Patricia Vance
The Entertainment Software Rating Boardis a self-regulatory organization that assigns age and content ratings, enforces industry-adopted advertising guidelines, and ensures responsible online privacy principles for computer and video games in the United States, nearly all of Canada, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association, in response to criticism of violent content found in video games such as Night Trap, Mortal Kombat, and other controversial video games with excessively violent or sexual content...
among awareness continue continues encouraged families games historic parents ratings reliable rise source trust
We are very encouraged that as awareness and use among parents continue to rise to historic levels, trust in the ratings as a reliable source for determining which games are appropriate for their families continues to increase, as well.
system
The system is working effectively now. There's nothing broken.
rated selling video violent
Congratulations for selling a lot of violent video games, I didn't sell them, sir. I just rated them.
determine facts objective relevant rules thorough violation
If after a thorough and objective investigation of all the relevant facts surrounding this modification, we determine a violation of our rules has occurred, we will take appropriate action,
audience bring check children choices consider created diverse games help home informed involved movies nine parent parents playing pleased purchase ratings shown sure tv ultimately using video
It's been shown that nine times out of ten, a parent is involved in the purchase of a video game, so we're very pleased to find that more and more parents are using the ratings to help them make informed choices about the games they bring home for their children. Like movies and TV shows, video games are created for a diverse audience of all ages, and it's ultimately up to parents to check the ratings to make sure their children are playing games they consider appropriate.
initial rating seriously utility
The credibility and utility of the initial ESRB rating has been seriously undermined.