Nitin Gupta
Nitin Gupta
challenge create devices gets message reason tiny video watch
These devices do a lot, but the message gets muddled. What are they for? The big challenge is to create a reason to watch video on a tiny screen.
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Sony has tremendous brand strength in portable-audio players. And the digital-audio market is going to expand dramatically in the next few years.
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Vista will provide content owners with a more secure platform to deliver their premium content. However, it will take more than an operating system to turn the PC into a media hub. Creating innovative consumer experiences around premium content will help expand the market for content delivery via the PC. Vista is not the key component.
ability appeal apple audio biggest brings build companies compelling consumer content deals demand digital disney doubtful experiment inevitable innovative needs portion promising video willing
Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.
audio concern diminish player realistic using
Using the audio player will not diminish its capabilities. It's not a realistic concern when using flash-based phones.
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If they can cross the boundary into the cell phone, satellite radio will have cleared the last major hurdle. MP3s are nice but the penetration of cell phones is phenomenal, and if they can get the technology down to the size where they can integrate it into a cell phone, it will be a huge step toward the mainstream for satellite radio.
added base chance content easier larger necessary relationship sign subscriber
This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.
consider mac run switching users
There are a lot of users who, in the past, wouldn't consider switching to a Mac because they need applications that don't run on a Mac.
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We've heard it all before. We've heard so much rhetoric that this race is now anticlimactic. At this point, just show me the DVD player already.
apple content driving leading media type
This type of content is now driving sales, and Apple is leading the way in media consumption.
hard ideas
Transformational ideas like the Walkman are hard to come by these days.
customer integrated marketing package promising requiring
There are promising alternatives. But there need to be integrated marketing efforts, (instead of) requiring the customer to put the package together.
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That's something a lot of PC makers are struggling with today and it's something Apple has done really well.
abc beginning business compelling consumer filling gauge legitimate service trying
The beginning of a legitimate service would be filling a consumer need. I don't think $1.99 is a compelling business model. ABC is trying to gauge the market.