Niccolo Machiavelli
Niccolo Machiavelli
Niccolò di Bernardo dei Machiavelliwas an Italian Renaissance historian, politician, diplomat, philosopher, humanist, and writer. He has often been called the founder of modern political science. He was for many years a senior official in the Florentine Republic, with responsibilities in diplomatic and military affairs. He also wrote comedies, carnival songs, and poetry. His personal correspondence is renowned in the Italian language. He was secretary to the Second Chancery of the Republic of Florence from 1498 to 1512, when...
NationalityItalian
ProfessionPhilosopher
Date of Birth3 May 1469
CityFlorence, Italy
CountryItaly
There is nothing more difficult to take in hand, more perilous to conduct or more uncertain in its success than to take the lead in the introduction of a new order of things.
From this arises the following question: whether it is better to be loved than feared, or the reverse. The answer is that one would like to be both the one and the other, but because they are difficult to combine, it is far better to be loved than feared if you cannot be both.
They have not any difficulties on the way up because they fly, but they have many when they reach the summit.
With difficulty he is beaten who can estimate his own forces and those of his enemy.
My view is that it is desirable to be both loved and feared; but it is difficult to achieve both and, if one of them has to be lacking, it is much safer to be feared than loved.
Men are always averse to enterprises in which they foresee difficulties.
There is nothing so difficult or so dangerous as to undertake to change the order of things.
each candidate behaved well in the hope of being judged worthy of election. However, this system was disastrous when the city had become corrupt. For then it was not the most virtuous but the most powerful who stood for election, and the weak, even if virtuous, were too frightened to run for office.
If One Wishes That a Sect of a Republic Live a Long Time, It Is Necessary to Draw It Back Often toward Its Principle
Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
May princes know then that they begin to lose (their) state at that hour in which they begin to break the laws and those customs and usages that are ancient and under which men have lived for a long time
Let no one oppose this belief of mine with that well-worn proverb: 'He who builds on the people builds on mud
Wise men say, and not without reason, that whoever wished to foresee the future might consult the past.
The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?