Miuccia Prada
Miuccia Prada
Miuccia Pradais an Italian fashion designer, and the businesswoman behind Prada and Miu Miu...
NationalityItalian
ProfessionFashion Designer
Date of Birth10 May 1949
CityMilan, Italy
CountryItaly
beauty femininity ideas perceived
I am always researching new ideas on beauty and femininity and the way it is perceived in contemporary culture.
hate ideas age
I hate the idea that you shouldn't wear something just because you're a certain age.
ideas nostalgia
My idea is always to avoid nostalgia.
fashion ideas aesthetics
I always loved aesthetics. Not particularly fashion, but an idea of beauty.
thinking ideas design
Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate Prada is very sophisticated and considered; Miu Miu is much more naive. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.
beautiful fashion ideas
If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.
ideas interesting ugly
Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.
fight women
Enough of sweetness, women need to get out there and fight again.
evening serious tried
We really think that now evening should come back serious. For me it was interesting because I tried to do a serious evening, but where you feel yourself very comfortable. Usually ... you feel yourself during the day and when it's the evening, it's always a problem. Evening usually is too serious. So now it's very serious, but I tried to make it young and wearable.
Usually my ideas come from what I don't want to do, or what I find is old.
beautiful call freedom mixing objects surplus
Basically, the idea is doing beautiful objects that you put together, ... So a lot of freedom -- in fact, we call it surplus because the idea is mixing materials, embroidery, sporty things.
mainly mixed
Lengths are mainly around the knee, but, in the evening, it is really short. So it's mixed up in that way.
love moment start
The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.
helped
When I was younger, shopping helped me discover many new places and many new things.