Mike Mount
Mike Mount
definitely empowered feeling might recent women
Women in recent years have been feeling more empowered to do a lot of things they might not have done in the past, and motorcycling is definitely one of those things.
car easy less miles people per
Scooters are an easy entree into the world of two-wheeling for many people and are less intimidating than motorcycles. And if you're getting 50 to 70 miles per gallon, that's a lot better than pretty much any car you can buy.
bases certain conflict covered heed industry message people
We feel like we've got all our bases covered and the message is out, but people don't always heed the warnings. In a way, the industry is in conflict with a certain set of its customers.
child time tragic
Obviously, it is tragic any time a child dies.
stereotype typical
There is no stereotype for the typical motorcyclist anymore.
across classes country running
We're running 200, 300 classes across the country every week.
industry motorcycle seen
The motorcycle industry as a whole has seen 13 years of consecutive growth.