Michael Schudson
Michael Schudson
Michael S. Schudsonis Professor of Journalism in the Graduate School of Journalism, Columbia University and Adjunct Professor in the Department of Sociology. He is Professor Emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture...
NationalityAmerican
ProfessionSociologist
CountryUnited States of America
advertising approach determine
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
philosophy commitment thinking
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.
anxiety overcoming advertising
Buy me and you will overcome the anxieties I have just reminded you of
heart addresses honest
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
stories journalism bases
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials
may advertising retail-sales
Sales may lead to advertising as much as advertising leads to sales.