Michael Lynton
Michael Lynton
Michael Mark Lyntonis a businessman and the current Chairman and CEO of Sony Corporation of America and Executive Vice President, Officer in charge of Pictures and Music Businesses of Sony Corporation. He also serves as CEO of Sony Entertainment Inc. and Chairman and CEO of Sony Pictures Entertainment Inc...
NationalityBritish
ProfessionBusinessman
Date of Birth1 January 1960
approach begins business changes concept consumer definition demand digital earned ensure entertainment evolved high home innovative interests market months moves necessary people point putting retail strategic technology visionary
The changes in technology and consumer interests demand that we be innovative and visionary in our approach to home entertainment. The digital market has evolved to the point where it has earned its own place in our home entertainment business. Digital distribution and high definition have evolved from a theoretical concept to a new retail business, and that's why we're making the strategic moves necessary to ensure that we aggressively market this business in the months and years ahead. And it all begins with people -- putting the right people in the right place at the right time.
buy charged consumers definition entertainment given high large less likely premium
The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.