Maurice Ptito
Maurice Ptito
Maurice Ptitois Professor of Visual Neuroscience at the School of Optometry. He is also an Adjunct Professor of Neurology and Neurosurgery at the Montreal Neurological Instituteand Guest Professor at the Danish Research Center for Magnetic Resonance. He currently holds the Harland Sanders Research Chair in Vision Science...
associated aversion certain looked moment region results subjects
The results were spectacular. The region associated with aversion was activated the moment the subjects looked at certain images.
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The sight of cancer-ridden lungs and yellowing teeth may reinforce a non-smoker's decision not to light up, but does nothing to convince those already addicted. The reason for this is a mixture of denial and familiarity.
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The ads are maybe not the best thing to discourage people (from smoking). If I have an addiction, why would I like look at something that reminds me I'm going to die?