Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
First we shape our tools, thereafter they shape us
We become what we behold. We shape our tools and then our tools shape us.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials
Money is just the poor man's credit card.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
ONLY THE SMALL SECRETS NEED TO BE PROTECTED.THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
We have become irrevocably involved with, and responsible for, each other.
Darkness is to space what silence is to sound, i.e., the interval.
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Television is teaching all the time. Does more educating than the schools and all the institutions of higher learning.
We shape our tools and afterwards our tools shape us.