Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Human perception is literally incarnation.
What we call art would seem to be specialist artifacts for enhancing human perception.
The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
Typography tended to alter language from a means of perception and exploration to a portable commodity.
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
The artist is a person who is expert in the training of perception.
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
All media exist to invest our lives with artificial perceptions and arbitrary values.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials
Money is just the poor man's credit card.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
ONLY THE SMALL SECRETS NEED TO BE PROTECTED.THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
We have become irrevocably involved with, and responsible for, each other.
Darkness is to space what silence is to sound, i.e., the interval.