Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
It is possible to deal with the entire environment as a work of art.
... Their power to see environments as they really are.
Media are means of extending and enlarging our organic sense lives into our environment.
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
A light bulb creates an environment by its mere presence.
The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Pornography and violence are by-products of societies in which private identity has been ... destroyed by sudden environmental change.
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
We have to find the environments in which it will be possible to live with our new inventions.
Technology is that which separates us from our environment.
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Environments are not just containers, but are processes that change the content totally.
Advertising is an environmental striptease for a world of abundance.