Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
The content or time-clothing of any medium or culture is the preceding medium or culture.
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Scribal culture and Gothic architecture were both concerned with light through, not light on.
Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.
...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
There is no individualism in Eastern or oral cultures.
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials
Money is just the poor man's credit card.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
ONLY THE SMALL SECRETS NEED TO BE PROTECTED.THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
We have become irrevocably involved with, and responsible for, each other.