Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Radio affects most intimately, person-to-perso n, offering a world of unspoken communication between writer-speaker and the listener
The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials
Money is just the poor man's credit card.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
ONLY THE SMALL SECRETS NEED TO BE PROTECTED.THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
We have become irrevocably involved with, and responsible for, each other.
Darkness is to space what silence is to sound, i.e., the interval.
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Television is teaching all the time. Does more educating than the schools and all the institutions of higher learning.
We shape our tools and afterwards our tools shape us.