Marshal Cohen
Marshal Cohen
environment fighting leisure mall people pleasure relationship shop treat treated
It's not about going to the mall environment where you're fighting crowds. This is for people who shop for pleasure and treat it as a leisure activity. They want to have a relationship with the brand, be treated like royalty.
advertising agency anyone consumer managing marketing needs product
Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
thrive turning
That's what they thrive on. They thrive on turning a nonbeliever into a believer.
cases partners soon
It's too soon to say. In some cases even the partners don't even know it yet.
absence biggest seen surprise tone urgency
The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.
apple
They are not going to let Apple take that environment.
beginning design inside product romances smarter trying
This is the beginning of the disappearing tag. Smarter merchants are trying this, and if it's done right, the design inside romances the product even more.
good maintain news property trying
Is it a challenge, but the good news for them is that it has been a sleepier brand, so it's not as if they are trying to maintain a property at its peak.
both department full jeans price shoes shopping specialty status stores teens wearing
Teens are still shopping at both specialty stores and department stores for status items. They are, for example, wearing full price shoes from Nordstrom with jeans from Target.
avenues brand continue entertainment expand industry pursue
The entertainment industry is recognizing that there are other avenues they can pursue to continue to expand the brand of their properties.
entertainment industry influence
The entertainment industry has become more of an influence than ever before when it comes to fashion.