Marlene Coulis
Marlene Coulis
ads approach beer delivering drinker humorous message research shown target unexpected
Our research has shown that we were on target with the 21-to-27-year-old beer drinker through our message and approach in delivering humorous ads with an unexpected twist.
bar closely deliver female humor humorous listened male raising stories
We listened more closely to our male and female drinkers. We're continually raising the bar on humor, and you find you can deliver humor and tell our stories in many different ways.
ads envelope negative push quite reaction wrapped
Those ads did push the envelope quite a little bit, and they got wrapped up in the whole (Jackson) controversy. They got a more negative reaction than they would have otherwise.
ads consumers continues grow
High-def continues to grow in popularity, and we want our consumers to see our ... ads in the highest-quality format.
computers consumers players time video year
For the first time this year our commercials will be downloadable on to video players and computers. It is the way consumers want to be reached.