Mark Rein
Mark Rein
best developers drive gaming market pay publishers traffic
We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.
both consoles either great lots power
Both of the next-generation consoles are great machines. They both have lots of power and they both have lots of memory... I don't think anybody's going to be disappointed with either of them.
engine game great pain run took unreal
We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2.
equals fun mark oh rein target
Oh yeah, it's a lot of fun. Mark Rein equals target practice!
excitement generate great line microsoft noise product seems sony
It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.
act based channel customer customers engage opposed recognize retailers shopping type understand web
Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.
blown people
People are going to be blown away when they get a PS3 and play it.
dead engine expect maybe ship time unreal
I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.
business hard less per
Hard to make a business on less than 10 per cent,
consoles designed engine fall generation next spot sweet time tune unreal
With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.
best found fun game powerful xbox
This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.
circuit city confuse example few gave good great price simply
A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.
launch neither question title whether
Do you when the PS3 launch is? Neither do we. So the question of whether we're a launch title or not is unanswerable because we don't know if the PS3 will be out before we're done or not.
people saying stop
It's like saying people are going to stop browsing on the Internet. It's idiotic.