Mark Rein
Mark Rein
engine game great pain run took unreal
We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2.
both consoles either great lots power
Both of the next-generation consoles are great machines. They both have lots of power and they both have lots of memory... I don't think anybody's going to be disappointed with either of them.
excitement generate great line microsoft noise product seems sony
It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.
business hard less per
Hard to make a business on less than 10 per cent,
dead engine expect maybe ship time unreal
I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.
equals fun mark oh rein target
Oh yeah, it's a lot of fun. Mark Rein equals target practice!
best developers drive gaming market pay publishers traffic
We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.
people saying stop
It's like saying people are going to stop browsing on the Internet. It's idiotic.
clear resort sales
They were able to clear a lot of their assortments out without having to resort to big sales.
consoles designed engine fall generation next spot sweet time tune unreal
With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.
catalogs influence purchasing send timing understand
You need to understand the timing of what catalogs you send to what customers, and how that's going to influence their purchasing habits.
copies copy microsoft office research sell ton
Are they going to sell used copies of Microsoft Office -- and if not, why not?, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricks?
best found fun game powerful xbox
This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.
launch neither question title whether
Do you when the PS3 launch is? Neither do we. So the question of whether we're a launch title or not is unanswerable because we don't know if the PS3 will be out before we're done or not.