Marc Ostrofsky
Marc Ostrofsky
Marc Ostrofsky is an American entrepreneur, venture capitalist, New York Times Best Selling Author and public speaker. He is the author of the books Get Rich Click!: The Ultimate Guide to Making Money Online, and Word of Mouse: 101+ trends in How we Buy, Sell, Live, Learn, Work and Play!. Get Rich Click was in the top ten of the lists of bestselling books compiled by USA Today, The Wall Street Journal and The New York Times...
NationalityAmerican
ProfessionAuthor
Date of Birth28 October 1961
CountryUnited States of America
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
There's chaos out there and chaos means opportunity.
Relevance is a search engine's holy grail. People want results that are closely connected to their queries.
Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
Everyone knows what search engines are. But relatively few know how to use them effectively.
Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
The Internet produces new business models and also reinvents traditional business models.
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.
Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.