Marc Ganis
Marc Ganis
certainty civic group guarantee likelihood line marketing start tickets
They need to line up broadcasting deals, mobilize a civic group to start marketing tickets and come up with a public-sector guarantee of ticket sales. The more certainty that can be put on the table, the more likelihood the Marlins will come.
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They have excelled because they are perceived as delivering a high level of service. Even in the lean years -- before they reached the Super Bowl -- the Panthers made upgrades.
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They have concluded they can't compete directly with the Yankees and Red Sox for resources (i.e. expensive players). But they realized there are ways to compete with the other middle-of-the-pack teams to make it to the World Series and win it.
deal planning point sides
They are girding for the uncapped year. They're planning for it. It's getting to the point where the two sides are so entrenched that getting a deal will be very difficult.
deal planning point sides
They are girding for the uncapped year, ... They're planning for it. It's getting to the point where the two sides are so entrenched that getting a deal will be very difficult.
ad buying combining sell
It's not just buying ad time; it's not just buying hospitality. It's combining the whole thing in a way to sell more beer.
area buy game lack large people primary simply strong whatever
It's not the people, ... It's not the individuals who show up at the game and buy the tickets. The people are great. It's the business, or lack of, that's the primary factor. For whatever reason, the area simply does not have many strong and large businesses.
against networks says strongest
It says something when other networks aggressively put up their strongest programming against the Olympics.
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The NFL is fortunate to be in a position where they can put their games on almost any delivering system and know fans will seek them out. It's a unique situation. There is no other programming concept in the United States that can say that.
adds behind exposure level strategy
That level of exposure adds up to more legitimacy. It can make some real sense if there is some strategy behind it.
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They took a chance to take a company owned by Comcast. That might end up being a very good thing ... Comcast can promote it -- on its own cable systems -- on ESPN, on Fox Sports Net. Let's see if they do so. That'll say how committed they are.
across campaign either handle marketing name risks sale sensitive short together
In the short term, if they put together a comprehensive marketing campaign around the new name, they could see the sale of merchandise with the new name soar. But there are risks for how they handle this. They could also come across as either being sensitive to these issues, or caving in. You don't know which way it will play out.
above adds asking feasible handful million numbers operating players proposal teams
In the NFL, for most of the teams the profitability is about $5 million to $18 million a year, with a handful above or below. If this proposal adds $10 million to the cap, you'd be operating not making any money. The numbers the players are asking for may not be feasible from the owners' standpoint.
changes decide economic franchise stadium
If you're a relocated franchise you can decide to put a stadium anywhere. It changes the dynamic. It changes the whole economic equation.