Marc Berman
Marc Berman
cbs race
It's a two-network race between CBS and NBC,
certainly lack pulling respect shows stunt
Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.
looking networks reality
Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.
advertising believe reach
Advertisers believe that once you reach 50, you're over,
among audience competition three time top
For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.
air beginning cram disappears forward gives january seven stays throat tired until viewers watch
You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to.