M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
bookstores few gets readers sell sends websites
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
anyone aware best book company copies firm hire marketing matter offer potential promises readers sell
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books.
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I was a reader before I was a writer - one of those kids who walked home from school with a book up to my face, about to fall in the proverbial pothole because I couldn't see where I was going. And now I'm one of those people whose books are triple shelved and who can't go anywhere without carrying two titles - one that I'm reading and one backup.
books club excited librarians marketers publicists readers stand
We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.
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With so many millions of titles available, the books that will get talked about are the books that make readers talk about them.
add address answered list note people readers subscriber wrote
Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up.
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Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing.
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I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
advertising hopes readers
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
morality power tale wildly wrong
'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
good
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.
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Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.