M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
bookstores few gets readers sell sends websites
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
anywhere books carrying fall home kids people proverbial reader school titles triple walked whose writer
I was a reader before I was a writer - one of those kids who walked home from school with a book up to my face, about to fall in the proverbial pothole because I couldn't see where I was going. And now I'm one of those people whose books are triple shelved and who can't go anywhere without carrying two titles - one that I'm reading and one backup.
books club excited librarians marketers publicists readers stand
We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.
anyone board bookstore chase chat days five front hours sandwich spend wearing willing
Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you.
audience books concept copies despite douglas electronic few free industry offered otherwise reach reached screaming test
Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.
books connection level might question tenor time trials trivia whether
You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books.
books characters child george lee martin plotting readers styles wildly
Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing.
ancient books revolves twelve
In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool.
author books buy good karma plain
Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners.
ability along books both bring difference fiction great manuscript nonfiction picked table
An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
morality power tale wildly wrong
'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
good
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.
check coming hire publicist save time
Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.