M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
bookstores few gets readers sell sends websites
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
morality power tale wildly wrong
'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
good
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.
check coming hire publicist save time
Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.
compared expensive gas half large
Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback.
began concept element fascinated including interested involving learned novels people theories took
I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago.
fascinated fine half impacts solve suspense terrible therapist wrote
I've always been fascinated by how the past impacts the present. For the first half of my career as a novelist, I wrote psychological suspense mysteries. I wanted to be a therapist but was told that while I was a fine diagnostician, I would be a terrible therapist because I wanted to solve everyone's problems.
art business felt publishing strongly
I've always felt writing is an art. Publishing is a business. I felt strongly if I was going to write, I would write what I wanted to, and if the 'market' didn't respond, there was nothing I could really do about it.
Sometimes what you mustn't do is just as just as important as what you must do.
contests dates list relevant send
Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.
anyone aware best book company copies firm hire marketing matter offer potential promises readers sell
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
authors far instead spend trailers
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
beneficial boring readers send year
Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books.