Lisbeth Echeandia
Lisbeth Echeandia
children decisions five quite time
We find that children as young as two are making decisions about what they want. They can't quite say it but by the time they're five they're pretty clear.
bit dark eat good product wearing
Not a good product to eat if you're wearing a dark suit, because of the dust. It really is a bit of a problem. But that's about it.
mint strong
It's a strong mint obviously. It's one of the strong mint categories.
history metal slant strong taken
They could have taken the 'history' slant of it. They could have taken a 'homemade' slant of it. They just went for 'strong,' ... You know, the mint's so strong it has to be in a metal box.
cater children continue lose products sight sort strengths suddenly
They need to continue to do what they've done in the past, which is cater to children and cater to children well. I think they need to not lose sight of what their strengths are; not try to sort of diversify and suddenly come out with products that are chocolate.