Liem Nguyen
Liem Nguyen
campaign drive instead time using
It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign,
drag files hard users
Users can drag their files into the player, just like another hard drive.
product
no new product announcements are forthcoming at this time.
beginning decision flash opportunity players products saw transition
We saw an opportunity to streamline and consolidate our portfolio. We made a decision to transition from the hard-drive products to flash players at the beginning of this year.
addressing best consumers demands entertainment latest provide technology
We are addressing the demands of consumers who want the latest technology to provide the best entertainment experience.
people price
They're people who have a price they can't exceed.
drives flash focus hard
We transitioned our lineup away from hard drives to focus on flash players.
advanced available best computers consumers entertainment looking multimedia technology
These are best-of-breed computers for consumers looking for the best technology available for advanced multimedia and entertainment applications.
cds consider customers store worth
If customers want to store more than 20 CDs worth of songs, they should consider one of our hard-drive players.