Leila Janah
Leila Janah
Leila Janah is the Founder and CEO of Sama and Laxmi, two companies highlighted on Fast Company’s 2016 Most Innovative Companies list that share a common social mission to end global poverty by giving work to people in need. She is also the co-author of America's Moment: Creating Opportunity in the Connected Age, a book by Rework America: A Markle Initiative...
NationalityAmerican
ProfessionBusinesswoman
Date of Birth9 October 1982
CountryUnited States of America
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The perception in Silicon Valley is that if you dress well, you couldn't possibly be smart, or you're in P.R. but couldn't possibly run a company. I remember briefly attempting the Adidas and jeans and sweatshirt over T-shirt look, but I realized I was trying to dress like a young tech geek, and that just wasn't me.
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The core concept of Samasource is essentially that technology helps us unlock human talent wherever it may happen to reside. That we should no longer be victims of the birth lottery. That no one should be stuck in a poor place where they don't have a job simply because of an accident of birth.
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Technology is a tough realm to navigate as a younger woman who is not married. It can be hard to cultivate professional relationships because you have to be conscious of how to engage potential investors.
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Samasource's largest clients are technology companies such as Microsoft, Google, Getty Images, and TripAdvisor, which contract with my company rather than a traditional outsourcing company in order to participate in 'impact sourcing' - conscious efforts to reduce poverty by moving money into places that need it.
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We think the way out of poverty is to view the poor as producers, and the Internet is probably the most efficient tool we have for tapping this capacity. Because you don't need roads. You don't need customs officials who are friendly. You don't need to manage shipping and delivery schedules. You don't have to worry about tariffs.
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We spend billions on international aid annually, but we don't find ways to connect people to dignified work. I realized that if we don't think about ways to harness private capital to solve problems, we're leaving large amounts of money on the table and doing ourselves a disservice.
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I grew up believing in meritocracy and the American dream. My parents came here from India. They had no connections. My brother and I went to public schools, and both of us succeeded.
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Much like the opportunities that factory work provided for working-class Americans in the last century, microwork will provide opportunities for marginalized people in this one. All they really need is basic literacy, a cheap computer, and an internet hookup.
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I love dancing and practiced ballet for ten years until I realized I wouldn't make it professionally - then I started taking salsa classes. I learned to dance samba in Rio and Salvador when I lived in Brazil.
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I love adventure. When I'm not working or on the road, you can find me in my favorite spots around the Mission neighborhood of S.F., kitesurfing in the Bay or dancing.
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Many people don't think that the poor in the developing world can do work on a computer. They won't say it explicitly. But they think it's too sophisticated.
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I think people are hungry for new ideas and leadership in the world of poverty alleviation. Most development programs are started and led by people with Ph.Ds in economics or policy. Samasource is part of a cadre of younger organizations headed by entrepreneurs from non-traditional backgrounds.
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I think part of the problem with charity is that it tends to make us view people as helpless victims. I think in the future, we'll look back on charity in the same way that we look back on colonialism today: as a very paternalistic system that doesn't fully recognise the full spectrum of humanity.
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I think what travelling has done for me and for many generations of my family - my grandmother was a great example - it's really highlighted for me how similar we all are and how many values we all share as people on this planet.