Leila Janah
Leila Janah
Leila Janah is the Founder and CEO of Sama and Laxmi, two companies highlighted on Fast Company’s 2016 Most Innovative Companies list that share a common social mission to end global poverty by giving work to people in need. She is also the co-author of America's Moment: Creating Opportunity in the Connected Age, a book by Rework America: A Markle Initiative...
NationalityAmerican
ProfessionBusinesswoman
Date of Birth9 October 1982
CountryUnited States of America
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We think the way out of poverty is to view the poor as producers, and the Internet is probably the most efficient tool we have for tapping this capacity. Because you don't need roads. You don't need customs officials who are friendly. You don't need to manage shipping and delivery schedules. You don't have to worry about tariffs.
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Through my studies, I became increasingly disillusioned with the international aid system. I think we systematically deny poor people the chance to engage as equals in the global economic order. At best, we give them handouts or tiny loans and hope they will suffer a bit less from extreme poverty. We don't view them as equals.
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I believe there is no other way to create decent livelihoods for the world's poorest people than to connect them to global markets as producers, and on fair terms.
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The core concept of Samasource is essentially that technology helps us unlock human talent wherever it may happen to reside. That we should no longer be victims of the birth lottery. That no one should be stuck in a poor place where they don't have a job simply because of an accident of birth.
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Impact sourcing, a new initiative piloted by the Rockefeller Foundation and several key partners, including my company Samasource, promises to connect poor and marginalized people to digital jobs on a massive scale.
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The more time I spent in developing countries, and the more time I spent talking to poor people, I realized what they want more than anything is a good job.
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Samasource creates jobs in regions where more traditional forms of employment in low-income economies, such as manufacturing, are difficult to scale because of poor infrastructure. In a village in Rukka, India, for example, our small data entry partner employs over 60 people doing various types of Internet research for Samasource.
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We spend billions on international aid annually, but we don't find ways to connect people to dignified work. I realized that if we don't think about ways to harness private capital to solve problems, we're leaving large amounts of money on the table and doing ourselves a disservice.
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I grew up believing in meritocracy and the American dream. My parents came here from India. They had no connections. My brother and I went to public schools, and both of us succeeded.
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Much like the opportunities that factory work provided for working-class Americans in the last century, microwork will provide opportunities for marginalized people in this one. All they really need is basic literacy, a cheap computer, and an internet hookup.
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I love dancing and practiced ballet for ten years until I realized I wouldn't make it professionally - then I started taking salsa classes. I learned to dance samba in Rio and Salvador when I lived in Brazil.
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I love adventure. When I'm not working or on the road, you can find me in my favorite spots around the Mission neighborhood of S.F., kitesurfing in the Bay or dancing.
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Many people don't think that the poor in the developing world can do work on a computer. They won't say it explicitly. But they think it's too sophisticated.
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I think people are hungry for new ideas and leadership in the world of poverty alleviation. Most development programs are started and led by people with Ph.Ds in economics or policy. Samasource is part of a cadre of younger organizations headed by entrepreneurs from non-traditional backgrounds.