Kevin Keller
Kevin Keller
brands choose fit good product substitute
You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.
brands choose good people
People should choose brands they like and feel good about,
credit difficult good job score took
Give credit to Torrey. They took us out of everything that we wanted to do. It was difficult to score any points. They did a good job of doing what they wanted to do, and we weren't able to counteract.
best comply standards
I find out what the standards are and do my best to comply with them.
brand consumers name power provides shortcut simplify
The power of the brand name to consumers is a shortcut -- it provides a way to simplify things,
brand fad stays timeless
Any timeless brand innovates and stays relevant, but a fad brand doesn't stay relevant,
against caliber coming game good top
Coming off the Poway game, we wanted to come in and give a good effort. We got everyone into the game against a top caliber team.
against anyone best game offense played stop team
Give them all the credit. They're the best team in the county. We couldn't stop their offense at any point. That's the best game anyone has played against us all year.
dress fulfill great hard heart product
And a great product is at the heart of a great brand. It's very hard to dress up something that doesn't fulfill its promise.