Ken Auletta
Ken Auletta
Ken Aulettais an American writer, journalist and media critic for The New Yorker...
NationalityAmerican
ProfessionJournalist
Date of Birth23 April 1942
CountryUnited States of America
brand cbs
What did this do to CBS brand credibility? Credibility is really your brand.
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We have to find a language to communicate with the folks who sign our checks to help them understand that they will not be able to build a valuable journalistic brand without good journalism, which is expensive. This creates a chasm between us that admittedly will be very hard to bridge ... Our job is not to give the public what they think they want because what they want changes or is wrong. Look at how it changed after 9/11. Before 9/11 the public was less interested, according to every survey, in Islam or international news. After 9/11, they asked, 'How come you didn't tell us more about Islam and what was going on?' What the public wants is more about Brad and Angelina.
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I've never tried to be uber-sexy, ... I want to age gracefully. At 48 now, I've finally lost my baby fat. I want to look nice and feel attractive. ... I grew my hair out and got it lightened for the simple reason that I'm pretty gray, and this means I don't have to go to the hairdresser as often.
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The press was doing its job, and in doing its job, they saw this clash between what they were witnessing with their own eyes and what officials were telling them,
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Let's concede that most journalistic enterprises need to make a profit, and to do that, they must be like supermarkets, offering a range of choices to their customers - international news, weather, sports, business, gossip, movie reviews and results of planning board meetings. But too often, journalistic supermarkets have become specialty stores,
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We work for the readers - not the shareholders. My friend Peter Jennings, who died last month, and Ted Koppel, your 2000 Red Smith lecturer, served their audience - not their corporate parent. They work their sources, but they do not trim their reporting to please sources. Journalists in television too often chase ratings while print journalists too often chase headlines. However, day in and day out, Jennings, like Koppel, tried to offer citizens information we need to make decisions for our democracy. The best journalists and the best officials are public servants. What flows from this assumption are some pretty startling conclusions.
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This is one of the most gifted interviewers that television or print has ever had, ... Three Blind Mice.
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Now NBC News devotes entire hours to 'exclusive' interviews with the Runaway Bride. CBS' '48 Hours,' which once took us inside the emergency room of a hospital,
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Journalists prize independence, not teamwork. Journalists understand waste is inherent to good journalism ... that good reporting and writing is hard to quantify.
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Journalists would build in more checks and balances and welcome more independent ombudsmen,
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Historically, viewers tire of people they have seen on TV for a long period of time.
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Among the enduring truths I keep bumping into when there is the luxury of time to get to know people or institutions, is that their decisions are often made for what are not, strictly speaking, reasons of logic.
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Sure we play rough, they said, but look what others do to us.
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In the end, you have to listen to your customers. Isn't a good business supposed to understand its customers?