Justin Rosenstein
Justin Rosenstein
Justin Michael Rosensteinis an American software programmer and entrepreneur. He is co-founderand head of product at the collaboration software company Asana...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth13 May 1983
CountryUnited States of America
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Asana and complementary services are bringing the evolved team brain to the entire world. In great companies like Twitter, Uber, Airbnb, Foursquare, and LinkedIn, people already add information to and extract insight from these systems much the same way our hands and brain exchange signals.
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I do not doubt that services like social games and coupons bring delight to peoples lives, and I mean no disrespect to the hard work that has made them possible. But in the face of threats to humanitys future on the one hand and the extraordinary potential of mankind on the other, at some point we must ask: are we capable of more?
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Historically, software for business was seen as unsexy because the products were seen as so poor - they provided such a poor user experience.
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When I ask people how much time they spend not doing their job - time spent on 'work-about-work' or phone calls or e-mails - people regularly tell me 60, or even 90 percent. So if Asana could take that down closer to zero, we could potentially double the effectiveness of humanity.
We know a post-email world is coming. Asana is the first credible post-email application.
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Whether you're a programming prodigy or the office manager holding it all together, technology empowers small groups of passionate people with an astonishing degree of leverage to make the world a better place.
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Know when to email vs. when to meet. Logistics are best handled over a non-immediate communication channel like email or Asana tasks. Detailed status meetings will suck the life out of your day.
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When leaders know how to lead great meetings, there's less time wasted and less frustration. We have more energy to do the work that matters, realize our full potential, and do great things.
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The human brain is a product of natural selection. In the face of scarcity, our hominid great-great-uncles were unable to compete against our sapient great-great-grandparents' abilities to build more elaborate mental models and orchestrate their bodies' movements in more sophisticated ways.
emerges mind neurons success
Just as the mind emerges from the actions of individual neurons and their cooperation, the success of an organization emerges not only from its individual participants, but also from the interplay between them.
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When topics are complex and meaty, don't create a never-ending email thread. It's amazing how much time people waste composing and reading carefully-worded essays, when a 5 minute in-person chat would resolve the whole thing.
world tools made
In general, good tools for staying in sync just haven't been built and made available to the world.
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If you look at the history of communication, new technologies like the phone and e-mail didnt just let people do things faster; it fundamentally changed the scope of the kinds of projects people dared to take on.
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We could go work on curing cancer. We could go work on building spaceships. We could go work on art projects. What's fun about working at Asana is we get to work on all of them at the same time.