Julie Ask
Julie Ask
broadband cheaper faster problem wired
The problem is wired broadband will always be cheaper and faster than wireless.
five mobile percent
Five percent of mobile subscribers will use video.
cell download few music people talk types
At the end of the day, most people still just want to talk on their cell phone. There are very few people who want to download music or do these types of broadband-type activities.
apple looks product seen
We haven't seen anything that looks and feel like an Apple product yet.
apple bring calls closely developing device downloaded earned few filing folks follow good hard imagine likely market open others phone prototypes quite services somewhere unless until wants whether wireless
I have been fielding quite a few calls about Apple's filing of the 'Mobile Me' patent. Folks have been speculating about a phone from Apple for more than a year. Being that I am a wireless analyst, I don't follow Apple as closely as others do. What I do know though, is that we are not likely to know until Apple wants us to know. They are pretty good at big surprises. Do I think they are developing a phone? Probably. Probably somewhere in their labs, there are prototypes of phones. Whether or not they bring one to market commercially is another story. Whether or not they will do so on their own is another open question. Hard to imagine carrier subsidies on a device unless there are revenues to be earned through downloaded services and content.
challenge market people watch worth
The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while?
content experiment great mobile providers time
It's a great time for content providers to experiment with a mobile play.
advertising local potential search
The potential for local search and local advertising comes into play.
add carriers case easy existing expand free include lucrative mobile parents phones plans shared successful teens users wireless
Parents get mobile phones for their teens because they want to communicate in case of an emergency, and wireless carriers have made it easy to add users to their existing plans. Wireless carriers have been very successful in getting parents to expand their plans to include their teens, but between free phones and shared minutes, it's not the most lucrative proposition for carriers.
affinity apple base cable content espn existing hardware people sells subscriber
Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.
couple exciting next space
This is going to be an exciting space for the next couple years.
cell cheap coverage decisions free good home people phones
The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.
business challenge consumer content correct finding industry interest lacking mix mobile models points premium price rather tap
This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand. The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.
definitely direction great industry testing time
I think it's definitely the direction the industry is going. It's a great time to be testing the market.