Juha Park
Juha Park
brand design features form low
We want to keep our brand identity, even in that low end of the market. We want differentiation in design, form factor, features and other values.
believe far follow identified leadership products reached sell similar
We don't believe we will sell much of those, but this demonstrates how far we can go. It's leadership we want to be identified with. And also, now that we've reached this threshold, we can follow up with similar products that are slimmer and smaller.
bloody competition controlled enter looking market
We're looking into that segment. We're doing it now. But we want to go into that market in a very controlled way. We won't enter into that bloody competition right away.
achieved close data definite depending europe found last market position year
Depending on what market data you use, what we found last year is that we achieved the No. 2 position in Europe but very close to the No. 3. We want to be the definite No. 2 this year.
card challenges create design introduce overcome phone small thin trial
The 'card phone' is another trial to overcome the design challenges to create such a small and thin phone and create a new trend. After this model, we will introduce more card phones.