Joseph Jaffe
Joseph Jaffe
advertising three
In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,
added bar context essence party producing seeing smart talking touch views
There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.
across came game good people percentage saw sure
You can be sure that a good percentage of people who saw the movie came across this game online,
best buying focus newspaper opposite people reach reaching spread stop studios trying
It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.
call consumers risks stern
It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.