Jon Oringer
Jon Oringer
Jon Oringer is an American programmer, photographer, and business executive best known as the founder and CEO of Shutterstock, a stock media and editing tools provider headquartered in New York City. Oringer started his career while a college student in the 1990s, when he invented "one of the Web’s first pop-up blockers." He went on to found about ten small startups that used a subscription method to sell "personal firewalls, accounting software, cookie blockers, trademark managers," and other small programs...
NationalityAmerican
ProfessionBusinessman
Date of Birth2 May 1974
CountryUnited States of America
I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites.
I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands.
Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us.
Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need.
As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need.
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
Rex is 60 years old with 13 million images and 10 million in archive. It's the first time we've had a historic archive to work with, which is super interesting.
We continually hear from our engaged customer base that Shutterstock's content is a true differentiator, given not only the size of the library but also the quality and diversity of the images we offer.
Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally.
All businesses need images to sell their products and services.
We significantly increased our global presence in 2014. During the year, we expanded the number of languages in which we serve customers to a total of 20.
When I started Shutterstock, I tried to get people access to big events. It's very hard to keep up, to publish them quick, and to get the right photographers.
I started Shutterstock without any outside funding; I believe in creating a lean startup. By not taking outside investors early, I was forced to use every dollar I had as efficiently as possible. And I was able to keep a large part of the company.
Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way.