Jon Oringer
Jon Oringer
Jon Oringer is an American programmer, photographer, and business executive best known as the founder and CEO of Shutterstock, a stock media and editing tools provider headquartered in New York City. Oringer started his career while a college student in the 1990s, when he invented "one of the Web’s first pop-up blockers." He went on to found about ten small startups that used a subscription method to sell "personal firewalls, accounting software, cookie blockers, trademark managers," and other small programs...
NationalityAmerican
ProfessionBusinessman
Date of Birth2 May 1974
CountryUnited States of America
The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
The best thing is to go public only when you're absolutely sure that's the right move for the company. And in order to make sure that is the case, you need to have as much control over the company as possible, which means not giving up control early on.
At Shutterstock, we've been offering tutorials to customers and contributors on our blog for many years. Our audience already viewed us as thought leaders on the latest digital and creative skills; we felt it so natural for us to launch Skillfeed, which is an online marketplace for professional learning.
Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us.
Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way.
Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need.
It turned out it was really easy to create commercial stock footage.
There's tonnes of room for more people in the tech market, and there are lots of content gaps that have still not yet been tapped into.
At around 50 employees, you get to the point where you can't see what's going on all the time. So you start to have weekly check-ins, and you have days that go by without knowing exactly what's going on.
As we continue to grow, the question is, how do you keep the company as innovative as it was 15 employees ago?
It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects.
Problems are good. Impossible problems are even better.
Offset is helping to expand our relationship with large enterprises and serve a broader set of imaging.
Offset and Skillfeed are examples of products launched in 2013 that have expanded our opportunity with both large enterprises and across new content types.