Jon Gibs
Jon Gibs
adding browser certainly concerns consider effects events jury major negative refreshing repeatedly taking video windows worker workers
There have been in the past, and there will be going forward, concerns about the effects of major sporting events on worker productivity. Workplaces, however, should consider that many of these same workers could just as well be taking long lunches, or repeatedly refreshing browser windows to see new scores. So while video is certainly not adding to worker productivity, the jury is still out on its negative effects.
broadband impetus itself moving selling strong
The strong impetus to moving to broadband is better pricing. The functionality itself isn't selling the connections.
attention experience facets highlight move multiple plan provide pulled smart tv users videos viewing watch
With people's attention getting pulled into multiple facets of media, NBCOlympics.com made a smart move to provide users a way to plan their TV viewing experience through interactive listings and options, with highlight videos they can watch on their own timeline.
clearly consumers control eager music song
Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time.
people price shop tend
It's a really splintered market. People tend to shop on different factors: price or convenience.
ad banner equivalent impression level rather running search spot
This is the equivalent of a more traditional :30 spot on TV, rather than running a search impression and banner ad because of the level of engagement.
cider hard younger
I thought hard cider was a little unusual. It suggests a younger ? much younger ? audience.
advantage broadband cbs college consumer content events great high inability leave march market office opportunity point sports start stream workers
We're off to a great start in 2006 for broadband events, first with this year's Olympics, and now with March Madness. CBS had a great opportunity to stream out-of- market content to office workers during a high point of the college sports year, and managed to take advantage of the confluence of high consumer interest, great content and the inability of office workers to leave their desks.