John Wanamaker
John Wanamaker
John Wanamakerwas a United States merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General...
NationalityAmerican
ProfessionBusinessman
Date of Birth11 July 1838
CountryUnited States of America
advertising american-businessman half money
I know half the money I spend on advertising is wasted, but I can never find out which half.
advertising american-businessman half money
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
marketing half dollars
I know that half of my advertising dollars are wasted ... I just don't know which half.
business marketing half
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
american-businessman merely people vulgar
It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
writing mind buying
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...
lying believe hype
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
easy shows
It's easy to work for somebody else; all you have to do is show up.
love moving home
If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.
men desire causes
A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.
motivational
Confidence! Confidence! Confidence! That is your capital.
motivational yesterday wave
You can never ride on the wave that came in and went out yesterday.
integrity squares honor
Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.
standards higher raises
Keep up the old standards, and day by day raise them higher.