John Sicher
John Sicher
biggest diet growth last trend year
The biggest trend last year was the accelerated growth of the diet sodas,
aggressive imagery marketing pervasive water
They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
coming created good
They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.
beverage choice companies consumers looking lower toward trend
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
coffee cup exactly hard hot package
This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.
growth marketing quaker snacks within
Quaker Oats' grain-based snacks could show real growth within the Frito-Lay marketing and distribution system,
companies diet expanding growth industry
The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas.
anticipate brands category drink few good growth outlook regular soft
The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
came category drink energy pleasant surprise
The energy drink category came out of nowhere. It's been a pleasant surprise for the industry.
function products sold taste
These products are sold on function more than taste.
energy limited sold
This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging.