John Hogan
John Hogan
advantage embracing itself radio taking types
We will look at different types of ads. There's a need to do it differently. Radio is reinventing itself by taking advantage of and embracing new technologies.
best created return
We've created this programming to give broadcasters the most flexibility and the best return on investment.
concise short
You have to be short and concise with them,
corporate heart move serious sound time typical
This time, they sound serious as a heart attack. It's a bottom-line corporate thing, and it's a typical move we see all the time now.
area help potential toe view
We view this having the potential to incrementally help the area a little, ... It's a toe in the water.
agnostic continue delivery industry lead radio
We have become agnostic about delivery ... We'll continue to lead the radio industry on to new platforms.
agnostic delivery passionate
We have become agnostic about delivery and are completely passionate about content.
business longer obvious tall towers
It's obvious we are no longer in the business of tall towers and big fields.
chicago eat few gonna house motto pass potatoes steak vegetables
It's like if you were gonna eat at home. You're gonna make a few vegetables and potatoes to pass around the table and I think that's kind of the gist of what a Chicago steak house is. We have a little motto here: we're not a steak house, we're a steak home.
helping looks pleased saw using
It looks really good, there were about 10 to 15 guys. Some of the old-timers were very pleased when they saw how they were using it by helping the handicapped.
customer data effective perhaps similar steer
TCO is just a data point. What is perhaps more effective is when you can steer a customer to someone who has a similar situation.
customer data effective perhaps similar steer
TCO is just a data point, ... What is perhaps more effective is when you can steer a customer to someone who has a similar situation.
advertising agencies bit calling conversation convince gone length less level major months national nine people requests responding talk thats trying viable
It's been interesting, in a little bit less than nine months weve gone from trying to convince people that :30s and :15s were a viable option, to now were responding to requests for even shorter length commercials. Weve had major national agencies come to us and talk to us about what were now calling 'ad-lets,' which are five-second commercials. Weve had requests for seven-second commercials. Its really spawned a different kind of conversation and a different level of participation with our advertising partners. Thats all really very encouraging.
bigger creates delivered great less project promise radio
It's all about great radio. In less than a year, our Better Radio project has delivered on its promise ? better radio creates a bigger audience.