John Fleming
John Fleming
base business consumers items layer specialty stores unexpected
These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.
companies door hard honor laws matter measures open operating wish
It's irresponsible to open the door to out-of-state companies while we have been working very hard to put licensing and regulatory measures in place. The crux of the matter is, it's operating under an honor system. We don't have these laws right now. I wish they would have waited.
cleaner clear offer range technology wide
It's clear that carmakers must offer cleaner models. There's a wide range of technology available.
hours percent scale spring university
We scale our hours back during spring break. The university is usually about 60 percent of our business.
constantly customers deliver improving listen opportunity promise shopping store
Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.
asked biggest brand building challenge opportunity single
We've been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness,
broader color delighted depiction opportunity positive presents program quality survive via voices wide
The Will to Survive documentary presents us with an opportunity to tell a fascinating story. We are delighted to present it as part of our Voices of Color program and give 'voice' to a broader and more positive depiction of African-American images, via wide range, quality programming for the whole family.
run test
This is still a test run for us,
brand customer deal fashion great interested offering personal premium pride takes within
This is positioned as a premium brand within Wal-Mart, ... We have a customer that is very interested in fashion and takes a great deal of pride in their personal style, and we haven't really had an offering for them.
dvd missing piece players selling service simply
The way we see it, the DVD rental service was simply the missing piece for our customers, ... We were already selling DVDs, DVD players and recorders.
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
broad campaign customers enjoying expect familiar family focus forward holidays home looking objective overall range relevant resonate shop themselves
This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.
bottom check line ordering people shipped wine
The bottom line is that if people are ordering the wine and having it shipped home, who is going to check for an ID?
building hide whether
On every high-rise building over 13 floors, there's a 13th floor, whether you like it or not. Why try to hide it? It's there.