John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.