John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
best consumers engaged ensure expect key online relevant topics ways
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.
central seems supporting
The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators are supporting that concept.
content facebook happily implicit life social structured
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.
allowed becoming business conference declaring discuss ecosystem expect focusing gathered happening innovation internet might showing taking vital web year
At the Web 2.0 Conference a year ago, we gathered to discuss the implications of the Web becoming a platform. This year, we're taking it further, focusing not just on declaring the platform, but showing where the innovation is happening and what we might expect in the coming year, ... Web 2.0 attendees will be immediately plugged into the ecosystem of the new Internet and allowed to make connections vital to their business strategy.
advantage believe brand brands companies few marketers paying taken view
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
advertising against boxes deliver direct driven province response side simply website
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
accustomed friction larger longer money percentage woke
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed to the idea that money no longer comes with the friction it once had.
alone book drive entire good google narrative needs worked wrote
Every good story needs a hero. Back when I wrote 'The Search,' that hero was Google - the book wasn't about Google alone, but Google's narrative worked to drive the entire story.
beholden build naturally owning platform publishers sands shifting social top
There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies.
across driven far grind love miss scores sites wonderful
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.
area both mass medium seems social swallowed
It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium and message, mass and personal, social and solitary.
creating defined running understanding value ways web
The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.
defined directly embrace limited market number position pretend
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
concerts lit phones physical social technology temporary
I sense that the sea of smart phones lit up at concerts is a temporary phenomenon. The integration of technology, sharing, and social into our physical world, on the other hand, well, that ain't going away.