Joe Rohde
Joe Rohde
Joseph "Joe" Rohde is a veteran executive at Walt Disney Imagineering, the division of The Walt Disney Company that designs and builds Disney's theme parks and resort hotels. Rohde's formal title is Executive Designer and Vice President, Creative...
accept certain detail exists imagine passed past people rock
You have to imagine this detail exists in a certain way to be passed over by people. We don't want them to look at a building, and say, 'Oh that's a building,' or look at a rock and say, 'Oh that's a rock.' You go right past it and just accept what it is.
destroys domain escaping forbidden mountain return ride thrill track train wrath
The ride is about the yeti, and our story is about our interaction with that yeti. When we get on this train and we go up into the forbidden mountain domain of the yeti, he destroys the track ,and the thrill part of our ride is escaping the wrath of the yeti as we return to civilization.
guests seeing startle
Seeing the yeti will really startle the guests because it is so real, so convincing.
areas culture human
Our story was really about the culture and the people, the areas where there is human habitation.
creature expedition guards hear looked surprised
During my expedition to the Himalayas, I was surprised to hear the Yeti is looked upon as a creature that guards the mountain's pristine environment.
animal carved colors culture full great harmony heads symbolic
The Himalayan culture is full of ritualized architecture, encouraging great harmony and structure. The colors of the village, the carved animal heads on the doors, the totems -- it's all very symbolic and authentic.
children real book
There are details within details within details to anchor you in the fact that we are talking about the real world, not an illustrated children's book fantasy world.
adventure mean years
It's an adventure. I mean I spent a lot of time in the Himalayas and over the years have come to know them very well. I would say most important is the first sense you have in a place like that, and that is the sense of being on an adventure.
adventure character discovery
We go to the mountain for enlightenment, for self-realization, for adventure, for discovery. It's pregnant with meaning. When people see a mountain, they invest it with meaning. Not plot. Not character.
adventure animal add
Expedition EVEREST adds a new dimension to our storytelling in Disney's Animal Kingdom. It's a thrilling adventure themed to the folklore of the mysterious yeti.